Whenever we face new tasks, the best minds from all disciplines come together in line with the synchronic diving principle to quickly determine the best ideas and solutions in a closely networked manner. This can be Y&R’s own experts or Y&R Brands’ experts. Y&R Brands is an alliance of communication experts from specific specialist disciplines, each of whom is leading in his/her sector. Alone we are strong, together we are even stronger.

We are ‘modern classics’ – passionate but also highly experienced specialists in modern brand management and communication. In accordance with the synchronic diving principle, our experts always work in close cooperation with the Y&R Brands companies. Particularly close ties exist with the conversation experts at Wunderman, with whom we share a home at our Frankfurt head office. As joint Chairman, Wolfgang Haf manages the business operations of both companies.

Wunderman has sustainably shaped the development of conversation marketing. With the establishment of ‘Wunderman, Ricotta & Kline’ in 1958, Lester Wunderman, born in 1928, rang in a new era of relationship marketing. In 1973, Young & Rubicam acquired the company and continued the international expansion of the Wunderman network. Today, five decades after its establishment, Wunderman is one of the largest international communication networks with 130 offices in 55 countries. As a full service agency, Wunderman offers the full range of services for conversation-based online and offline communications.

VML is one of the world’s largest and leading full-service digital marketing agencies. From strategic brand development to targeted direct marketing measures through to highly complex web systems and digital marketing solutions – VML covers the entire portfolio of digital measures and technologies.

For 65 years, an international team of consultants and designers at Landor has created trend-setting and strategic designs in the fields of corporate identity and packaging and acted as a strategic consultant and namesake for many well-known companies and product brands. The Landor network now has 25 subsidiaries around the world.

facts and fiction is a live communication network agency with offices in Cologne and Berlin. Under the flying fish banner, facts and fiction devises and hosts events, trade shows and media productions. The agency also offers comprehensive support with regard to museums and exhibitions.

Cohn & Wolfe Public Relations is one of the world’s largest PR agencies. Its range of services includes classic full-service PR with a focus on media work. The company was founded in 1970 by Bob Cohn and Norm Wolfe. Since 1997, Cohn & Wolf has also operated in the German market with offices in Frankfurt am Main and Hamburg.

Burson-Marsteller Germany was founded in 1973 and is now a leading international PR agency. The offices in Frankfurt am Main and Berlin provide German and international customers with professional PR consultancy services on all levels. The communication experts at Burson-Marsteller have a profound understanding of the special tasks that internationally operating companies have to face in Germany, other European countries and on a global level.

Sudler & Hennessey is one of the world’s leading networks in the fields of healthcare, branding und global marketing. Its motto is: successful communication depends upon consistent branding. As a thread that runs throughout the life of a brand, branding permeates all measures – from the pre-launch to the life cycle extension.